PROPOSALS

Proposals

WHAT IS A PROPOSAL?

A written document that you present to a client, outlining how you can help them achieve their goals/create their media product

Once an outline idea or concept has been created from an original media proud t this needs to be documented so that a client can read about it 

Why do you need to know this?

One big task for your coursework requires you to write a proposal, outlining your ideas for an entire magazine. You are not expected to create an entire magazine!

• A proposal is written in sections that cover different areas e.g.
• Aims & Objectives
• Target audiences- Primary and secondary
• Resources/Personnel and budget!
• Genre
• Content- what's included within the magazine
• Article ideas
• Design ideas/colour scheme, font ideas, and ideas for the name of the magazine
• distribution and marketing 

Aims & Objectives

• -What do you want to create, why, and how?
• Aims/Purposes=
• To entertain audiences
• To inform readers
• To promote?
• To advertise
• Objective = WHY and HOW 

Form, Genre and Content

• Content = whats it going to include?
• Images
• Font styles
• Interveiw , columns, features and reviews
• Types of films
• Actor/Performer based/ Or film directors
• Venue/ production house based?
• Genre based 

DEMOGRAPHICS/TARGET AUDIENCE

• Gender
• Race
• Age
• Class
• Ethnicity
• Primary and secondary 

Resources and Personnel

• Digital Camera
• Camera lenses
• Tripod
• Graphics tablet
• Computer system 
•  Tablet
• Adobe Photoshop
• Props 
• Photographer
• Model

 

Distribution and marketing methods

• Synergy
• Online presence
• Social media
• Cross-promotion
• Advertising

Sample Materials

• These are important as it shows the client your design ideas.
• Font ideas
• Colour schemes
• Usually, you'd have had drawn sketches
• Competitions