prep proposal

 plan proposal-rom-com 

This proposal sets out the aims and objectives of a new film magazine, as well as other important considerations and sample material

Aims and Objectives

The aim of this film magazine is to inform audiences about developments within the rom-com genre as well as to entertain them- but also provide articles that encourage people to read as it hopefully will not be boring contrasting to newspapers which can be dull, generating more revenue. The objective is to offer an original film magazine specialising in rom-com films and rom-com genre.

purpose 

One purpose of the magazine is to entertain and entice, For example, readers use magazines for a way to escape from reality and i'd like for my proposed magazine to emulate this effect as people take comfort from things they can get lost in and forget about the hardships of life. the magazine will also be a source of entertainment as said above, this will be provided through interesting articles and interviews with directors, which acts as our USP, about the rom-com scene and films that are newly released with reviews attached to inform our audience about the quality of the films to help them make the decision on whether they would like to watch it. The main purpose and goal of the magazine is to generate large amounts of Revenue, be successful and be sold across North London. 

Target Audience

My target audience demographic will target mainly women from the teenage years onwards as i have realised more women than men are interested in the rom-com genre, this will be my primary audience. However, my secondary audience will be men as i would like to gain as many audience members i can and not limit my options. There will also be a geo-demographic of North London as there are many films out in this area therefore giving me content for the proposed magazine for my audience's entertainments- there is also no set ethnicity, race or class , the magazine is targeted and welcome to everyone.

Genre

The genre of this magazine is Romantic Comedy. I have chosen this genre as i am aware of the popularity that appeals to women and teenage girls within North London, this genre also allows for creative mobility for the type of content in the magazine to capture the audience.

Content

This magazine will include a wide range of content. There will be a featured Romantic Comedy movie on the front cover with bright and vibrant colours and that will be the main focus throughout sections of the magazine for example, there will be interviews primary and secondary resources to invite the audience into the rom-com scene and their lives from their favourite actors, this will be followed by columns t explain the storyline similar to a book blurb about the movie and allow the readers to get an overview of the movie without spoilers. The movies promoted will be a mix between venue and production house films to educate the readers on indie rom-coms also. Within the magazine there will also be reviews about recent films as well as the featured one to grasp a vide variety of different opinions and perspectives. The font styles will be sophisticated and cursive as i believe this best suits the rom-com genre.

Form

This magazine will be in the form of a hand held copy that readers can buy physically but also online on the magazine website with a subscription and member option for long term readers, so there is an option for everyone- however the online magazine will include a video of the interviews unlike the paper copy which will have quotes from the interview and speech bubbles of the conversation.

Resources/Personnel and Budget

A computer will be needed for Adobe Photoshop to edit any changes or add-ons such as added photos or text, changing colours or tones and graphic designs. A Photographer will also be needed to take primary photos of actors and meetings to add in the magazine and a link to the trailer of the film, therefore a Digital camera will be required. The budget for the magazine content will be about £85,000 - £100,00 including personnel salaries and equipment and advertising.

Article Ideas

The articles will be about the genre type and why it is good and entertaining, interviews with actors from secondary resources as well as primary, reviews of the featured film and other new releases, also articles from film critics about new releases and their view and professional perspective.

Design Ideas

The design of the magazine will be colourful capturing but not ostentatious, the main aim of the designs is to be classy. An idea for the magazine is Comial Romance 

colour palette

font idea

Distribution and Marketing

I will do a lot of advertising via social media due to the influx in users and female users specifically, i believe that i will be able to reach a wide variety of readers through promoting the magazine on public facebook reader group chats and magazine group chats as that will be reaching the desired target market. Desirably i would like the magazine to the distributed across North London Quarterly throughout the year therefore i am able to stay up to date with new films out and not become out of date. This will also allow the magazine to grow as readers will become familiar with the magazine to help achieve an increase in consumers.